Who doesn’t want a perfect pet which can fulfill all the needs and requirements? What will the pets in the year 2060 looks like? Roby is a speculative project providing customized AI pets in the future. We rarely realize the problem of animal rights when we adore the lovely domestic pets at home. Are we ignore the ethical part of it on purpose? This project is aiming at asking questions about the human-pet relationship in the future (as it is now).
In 2060, the voice of criticizing the ethics of pet industry is growing louder. As people’s awareness of animal rights is raising, owning animals as domestic pets has become an immortal behavior. The technology of AI is mature enough to make artificial pets.
There is a need in the market that people have willing fr dream pets (They have much more requirements for the pets they own). It leaves the space for the popularity of robotic pets.The product I will design is named Roby (TBC). It is a service system to customize AI pets.The most important part of the design is the website for people to customize their perfect pets. Instructions and other information will also be included inside the website. There will also be a set of branding design and service flow design for the product.
The proposal will a design of marketing in the future and will be shown in the form of advertisement to Future Markets. Photos of the user scenario will tell the story of one specific future user and visualize his/her experience about customizing the exclusive pet. For instance, there will be photos of how the user gets his/her pet by door-to-door service, and how he/she interact with the pet.
The final presentation will be a news conference (launch event) of the Roby. I will tell the story from the perspective of the manager of the design team of Roby to introduce the new product to the public and persuade people to buy it. The target will be those who want a perfect pet, and those who want to keep a pet but are not satisfied by any of the pet in the market.
